Northern train, via Northern

Northern launch major fare reduction across services

In a massive bid to entice British passengers back to the rail sector, train operator Northern have launched a flash sale, seeing over 1,000,000 tickets for journeys across the North of England available for just £1.

The reduction in fares will hopefully see a major influx in passenger return, hoping to combat the recent drop in rail usage due to the ongoing rail strikes causing havoc within the sector. Whilst industries across the UK have been steadily recovering in the post-pandemic climate, with rail passengers’ numbers hitting 95% of pre-pandemic numbers in recent weeks, this fare reduction could tip Northern passenger usage up and above the 100% mark.

The £1 fares are available on bookings made online or through the Northern app, whilst stocks last, for travel between Tuesday 6 September and Thursday, 20 October 2022.

Mark Powles, customer and commercial director at Northern, said:

“This is our way of helping to extend the summer holiday feeling by a further six weeks - getting people through until the start of the October half term.

“Whether it’s for a weekend in the historic city of Chester, a night out in Newcastle; a day at the seaside in Scarborough or a walking holiday in the Lake District – these fares will get you where you want to be for less.

“Tickets are on a first come, first serve basis – so those looking to take advantage of these great £1 fares should book early to avoid disappointment. When they’re gone, they’re gone.”

This £1 sale will be spread across Northern’s nearly 2,000 services a day – with between 5-10% of service capacity up for grabs at the ‘flash sale’ rate. These services will be available between more than 500 stations across the North of England, so passengers should plan their upcoming journeys to maximise the upcoming savings where possible.

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Rail technology Magazine i144

RTM Issue 144

THE FUTURE OF RAIL IN THE NORTH

Focusing on the latest developments, innovations, and policy impacts in the UK rail industry, with a particular emphasis on sustainability, infrastructure upgrades, and future technological advancements.

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